Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot

Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot

The brand kicks off an emotional campaign during the conference championships After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its “The Team That Wouldn’t be Here” […]

Post Magazine: Documentary Editor Alex Trudeau Viriato

Post Magazine: Documentary Editor Alex Trudeau Viriato

Unbanned is a new feature documentary that premiered at The Tribeca Film Festival in April. It’s the untold story of Michael Jordan and his first pair of shoes, which were banned by the NBA in 1984. The documentary explores the ramifications, myths, social context and inspiration that arose from the event, and includes interviews with […]

Unbanned Premieres At Tribeca

Unbanned Premieres At Tribeca

Unbanned: The Legend of AJ1 explores the dynamic journey of the Air Jordan 1 from its unlikely beginnings to its role in disrupting long-established rules of the NBA, changing the game of basketball, birthing sneaker culture and influencing a social and cultural revolution. Highlighting icons from across the cultural spectrum – including Spike Lee, Anthony […]

Review: In ‘Hunt for the Wilderpeople,’ Lighting Out for the Bush

Review: In ‘Hunt for the Wilderpeople,’ Lighting Out for the Bush

Mr. Waititi works fast, setting a bright, light comic mood that owes something to Wes Anderson but is organically his own. Mr. Waititi started out in comedy, shifting to movie directing more than a decade ago with little evident strain. His first features (“Boy,” “Eagle vs. Shark”) are imperfect, but also unmistakably of an auteurist piece […]

Wired Magazine – Immersive Michael Jordan Simulator Is the World’s Coolest Basketball Court

Wired Magazine – Immersive Michael Jordan Simulator Is the World’s Coolest Basketball Court

IF YOU’VE PLAYED with the Wii, the Kinect, or PlayStation Move, you’ve already blurred the line between games and real-life action. But you’ve never experienced anything like the immersive, genre-bending installation called “The Last Shot”—unless you’re Michael Jordan. Even Jordan himself hasn’t experienced some aspects of this amazing setup. Here’s what happens when you step inside: […]

A Force of Nature: The Nike Free Stride Experience

A Force of Nature: The Nike Free Stride Experience

There is no escaping the Free Stride Experience at Nike’s flagship retail store in New York City.  There is amazing stopping power in five runners hammering on treadmills – music blaring – in front of a jaw-dropping, two-story LED screen.  All along the stage, Nike Free running shoes are displayed pedestals and with plenty of room […]

HYPERBEAST – Tinker Hatfield Opens Up About His First Pair of Jordans

HYPERBEAST – Tinker Hatfield Opens Up About His First Pair of Jordans

  Tinker Hatfield Opens Up About His First Pair of Jordans and the Jumpman Logo 180 SHARES LikeTweetSubmitPin ItEmailLink #WEAREJORDAN is a Twitter campaign launched by Jordan Brand where loyalists speak about their personal experiences with the line and give insight into their first-ever Jordan sneaker. It’s no surprise that Tinker Hatfield, the man responsible […]