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Wired Magazine – Immersive Michael Jordan Simulator Is the World’s Coolest Basketball Court

Wired Magazine – Immersive Michael Jordan Simulator Is the World’s Coolest Basketball Court

June 8, 2015

IF YOU’VE PLAYED with the Wii, the Kinect, or PlayStation Move, you’ve already blurred the line between games and real-life action. But you’ve never experienced anything like the immersive, genre-bending installation called “The Last Shot”—unless you’re Michael Jordan. Even Jordan himself hasn’t experienced some aspects of this amazing setup. Here’s what happens when you step inside: […]

A Force of Nature: The Nike Free Stride Experience

A Force of Nature: The Nike Free Stride Experience

June 8, 2015

There is no escaping the Free Stride Experience at Nike’s flagship retail store in New York City.  There is amazing stopping power in five runners hammering on treadmills – music blaring – in front of a jaw-dropping, two-story LED screen.  All along the stage, Nike Free running shoes are displayed pedestals and with plenty of room […]

HYPERBEAST – Tinker Hatfield Opens Up About His First Pair of Jordans

HYPERBEAST – Tinker Hatfield Opens Up About His First Pair of Jordans

June 8, 2015

  Tinker Hatfield Opens Up About His First Pair of Jordans and the Jumpman Logo 180 SHARES LikeTweetSubmitPin ItEmailLink #WEAREJORDAN is a Twitter campaign launched by Jordan Brand where loyalists speak about their personal experiences with the line and give insight into their first-ever Jordan sneaker. It’s no surprise that Tinker Hatfield, the man responsible […]

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